What do American Consumers Think?

While Canadian consumers struggle to locate Canadian processors and their products on most retail shelves, a new book has been published in the U.S. to provide their consumers with hard information. The article below provides some surprising statistics from the book.

WASHINGTON - Would you be willing to pay a little extra for goods made in the USA?Join the club.

Polls show a majority of Americans willing to do the same. And with China charging Americans to ship its hazardous materials to line the shelves of Walmart, Roger Simmermaker thinks he has the answer - a guide to buying American."How Americans Can Buy American: The Power of Consumer Patriotism" is hot off the press, providing tips and listing thousands of retail outlets owned by Americans as well as manufacturers still operating in the U.S.

If you think Americans no longer care about where goods are made or have concerns about safety of foreign products, think again. Simmermaker has assembled some surprising statistics:

92 percent of Americans want country-of-origin labels on meat and produce;

68.6 percent of Americans check labels for information like manufacturer, nation of origin and ingredients - up from 52.9 percent a year ago;

86.3 percent of Americans would like to block Chinese imports until they raise their product and food safety standards to meet U.S. levels;

33 percent of Americans would be willing to pay four times as much for American-made toys;

63 percent were willing to join a boycott of Chinese-made goods in general

(see full article ...)

In the past, Canadian figures on issues like this, follow American trends and in some cases they are ahead of our American neighbours. I think food is one of those areas. Canadian consumers are generally even more knowledgeable than their American counterparts. After all, I am one of those consumers, too!

If I am right ..... then a lot of grocery retailers and processors will have to pay the piper for their lack of foresight.

Of note though, food retail giant Loblaws has another new commercial offering a dessert product (apple dumplings) made by Ontario farmers, which is a start. How about large, clearly identifiable signage for Ontario products?

Are they paying attention or are they just paying lip service? Only time will tell and consumers are watching.-CG