Sunday, September 16, 2007

Cheesed Off!!!!


I was very surprised last evening to see an extensive report on the CTV National news about the new cheese regulations. CTV covered the story but to me the most important part of the issue for the public was either missed or ignored by the media.

They had quotes from several organizations, none who are happy about the new regs. All were referring to the old saw about increased consumer prices. Their new twist is this is bad for consumers because the additon of milk will make it harder to provide 'low-fat' cheeses!!! Back to the 'fat attacks'!!!!
There was a brief clip of the Chair of Dairy Farmers of Canada talking about this 'consistency' being good for consumers.

The real issue and message seemed to disappear in all the hyperbole. This is of course the fact that many ingredients in use now can be from Canada but are not necessarily from Canada. Expediency, amounts available and of course price, all impact the country used as the source of the stuff.

In my consumer mind the only thing I want to know is that the stuff IS from Canada. Period.

Not China, the USA or Europe or Asia or India ....... Canada. Until cheese manufacturers can answer that question, they need to get off the pot. Label the stuff so I don't have to guess. Lots of others do. The public wants decent labelling and 'made in Canada' laws that give us real information.

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