On CTV National news last night a segment of W-5's season opener: "Safe to Eat?", was aired as 'news'. Hot diggity.. maybe now the government will pay attention.
So, just for fun I visited our friendly neighbourhood CTV W-5 sites and CBC Marketplace to see what has been happening since both these shows aired.
Certainly the CBC site has more to offer in visible feedback from the consumers who viewed the show. Comments on the site are growing by leaps and bounds. Most consumers are shocked. Many seem to view to current state of affairs on "Made in Canada" as a government betrayal of a public trust!! Hmmmm. This sounds promising.
The comments do cover a wide range of thoughts on the issue, from alternate strategies to protect themselves to complaints about the choice of food retailers and processors. All of them are wonderfully illuminating.
Taken together, they point to the massive disconnect the public has with the source of their food. This is not their fault. The struggles farmers have had with WTO policies and the results, processors and their bottom lines and a lot of other stuff, just isn't 'out there'. If it does hit the media, few make the connection to themselves and their futures or their food. They just don't have enough information to do that.
Agriculture must help them understand what the risks are, what is going on out there and what we might need to do to 'fix' this current state of affairs. But if they come up with something, it must get media exposure. Somehow, it is to be hoped that their messages are heard.
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