Local Milk ??

The Canadian consumer is upset but they are not screaming at their MP's or sending volumes of letters. This would be a helpful response for the farm industry in this county. It might wake legislators up. However, don't hold your breath.

Instead, busy consumers are doing other things to protect themselves from the onslaught of imported foods. They are freezing fresh vegetables they bought this season from markets and stores, that they know are local/regionally sourced. Fruit cellars and root cellars are topics of interest again. The Local food movement is growing by leaps and bounds.

So what about milk?

In discussion with just about anyone who supports local food movements it becomes very clear they have no idea how milk and milk products are supplied to plants in this province. They also don't seem to realize that the farm down the road is the supplier of their product and his milk could go to any of those plants.

According to Dairy Farmers of Ontario, this province has 76 milk processors. They list 10 of the largest and most well know on their links page. Why not on their "Comsumer page" too?

Somehow though, the dis-connect between even dairy farmers and consumers remains. The average guy is just not going to go looking for this info. They assume 'organic' is local, because for decades it was!

For the rest of the ag industry, less well funded and less focused on this issue, virtually NO information is getting to THEIR consumers about the issues in their industry that they need the buying public to understand.

Farmers are in despair and consumers are looking for local solutions. Meanwhile the largest, most efficient distributor of food products (the food retailers), is bringing food into their stores that I and many other consumers do not want!!!

It is in with-in the power of farmers to act. It will not be cheap. The buying public MUST find out what is going on. For many of them the major source of their information is the local media.

If newspapers and television will not provide the public with the information they need, then farmers and their organizations need to do much, much more to solve this problem.

A 'Grown in Canada' label is a good thing for us all. However, without pressure from the public, this is a slow road to salvation and I don't believe we have the luxury of time on our side.

Farmers and their organizations have all the information the public needs. They need to share it.

'Tis the Season.....

Sigh .... Christmas IS over and here we are barely into the new year and the attacks have already begun.

Dairy farmers have attracted some very powerful enemies, as I have mentioned before. Take the recent article in The Toronto Sun .

Land of milk and money

Canadians are paying more while drinking less of it, as other nations clamour for a sip -- so why aren't we exporting any?
By THANE BURNETT, NATIONAL BUREAU

The world is skimming the bottom of the milk bottle.
But, to the disappointment of some Canadians, we're not about to sell full glasses to others.
In countries such as Canada and Australia, the most natural drink next to water is fighting hard for dwindling fridge space.

Canadians are drinking less milk and eating far less butter than they did two decades ago, while in the land Down Under, the drop in dairy sales is almost three times as much.

Our market gets smaller, while beyond our borders a thirst grows, leading some to wonder why Canada is not following Australia's lead and changing its protected system to meet a global demand -- something which could cut prices here at home. read more....

This one has quite a twist in it as of course Canadian dairy farmers could send more milk out there into the world IF the World Trade Organization (WTO) and certain other countries would let them.

The article , of course fails to point this out, leaving ordinary Canadians think that Canadian dairy farmers don't get it. We don't have to look too far for the slanted source of this doggerel.

The writer quotes the Canadian Restaurant and Foodservices Association(CRFA). Committed enemies of Canadian dairy farmers, they even have a plan they would like the government to follow.

Of course this would benefit them and recent events have shown, would not benefit dairy farmers at all. Continued reliance on the dollar and exports have nearly destroyed the beef and pork sectors.

Retail prices have nothing to do with farmers and everything to do with the strangle hold our food retailers have on the industry. I am disappointed that the writer pays lip service to dairy representatives and only puts forward those statistics in favour of his view.

I would not be surprised if those had been given to him by the CRFA, too!

The article is full of stats which have been successfully countered many times. Just good enough to leave people wondering. A rather unique twist though on the "shortage" side.

These people are just not going to let up. I checked their web page just to see what they are up to and dairy figures prominently on their website.

Under Menu Price Parity they have a number of beefs. Here is one:

Canadian consumers and restaurant owners pay among the world’s highest prices for supply-managed dairy and poultry products.

Canadian restaurant owners report paying up to 40% more than their U.S. counterparts do for supply managed dairy and poultry products.

Dairy products such as milk, cheese, butter, yogurt and ice cream are among the most widely used food items in a typical restaurant, but Canadian restaurateurs are forced to pay some of the world’s highest prices. They are prohibited from buying these products outside of Canada, with import tariffs of up to 300%. Similar restrictions are in place for chicken, turkey and eggs.

This antiquated supply management system doesn’t exist in the U.S., where restaurant operators are free to source their products from their supplier of choice and negotiate a price that’s fair to both parties. It’s important to note that Canadian restaurateurs rely on fresh, high quality Canadian food products, and they want to work with producers to expand their markets. But they also need those products to be competitively priced.

You can also check out their slanted complaints about milk prices here...

Hmmmm... they might even have this claptrap posted in their restaurants.

The dairy industry needs to pull up it's bootstraps and plan a serious long term counter attack! Time to call in the experts, boys.

Rickets?!? In 21st Century North America?!!!!

This just popped up on my computer! I am stunned! In this day and age how something we had conquered so many years ago is again appearing in our society is mind boggling. It shows me that the more we think we know in our society, the less we really do know. How can society lose the lessons so hard won from the recent past?

Every action has an equal and opposite re-action.... should always be front and centre in our governments mind. If parents have lost the knowledge, it has to be up to public health and the government of the day to get it RIGHT!!!

In my mind this also calls into question the new Health Canada Guidelines. I have always been concerned they are relying less on valid science and far too much on something else.

Too little milk, exercise, sunshine hurting kids
Updated Mon. Nov. 26 2007 2:49 PM ET
The Associated Press

WASHINGTON -- Too little milk, sunshine and exercise: It's an anti-bone trifecta. And for some kids, shockingly, it's leading to rickets, the soft-bone scourge of the 19th century.
But cases of full-blown rickets are just the red flag: Bone specialists say possibly millions of seemingly healthy children aren't building as much strong bone as they should -- a gap that may leave them more vulnerable to bone-cracking osteoporosis later in life than their grandparents are.

"This potentially is a time-bomb," says Dr. Laura Tosi, bone health chief at Children's National Medical Center in Washington.

Now scientists are taking the first steps to track kids' bone quality and learn just how big a problem the anti-bone trio is causing, thanks to new research that finally shows just what "normal" bone density is for children of different ages. more.......

Food for Thought?

With all the discussion about 100 Mile Diets and NOT "Made in Canada" labelling....... someone out there needs to stitch this all together for the Canadian public. What does the continued importation of of our food needs really mean for Canadians? What possible connection can the World Trade Organization (WTO) have to the public when it comes to our food?

It doesn't take long for those in the industry to make a mental leap forward. Of course many in Agriculture know this is about the sustainability of agriculture in general.

Recent high profile shows like Marketplace and W5 have sent the public a jolt but I don't think they (the public) have put the picture together.

I spent over an hour and a half looking for sites within agriculture that would give the consumer what they need to propel their outrage about "Made in Canada" into the next step. I failed to find one site that would help them. I found long term solutions ie) the Green Label concept from the Canadian Federation of Agriculture, the GO5 and Farmgate 5, among others. All of these are focused on the Government or specific to the WTO.

If you Google 'domestic food supply' or 'sustainable food', you see a collection of results that talk about the feeding world's poor, organic food production and other broad, dry material, perhaps suitable for governments and intellectuals but not for the public.

Worse, often the answer appears to be Organic food production. This totally discounts the enormous gains made by traditional ariculture. Local food shows up as well. Most of the public think of this as the Farmers Market or the guy down the road who supplies local restaurants or stores.

Not one thing that would help the public understand the immediate and long term danger for ourselves , our food supply, our country or what they can do about it. Not one thing about our food system in this country, what we should keep and celebrate and what they need to ask our governments. Nothing about local or regional foods like dairy products that are here AND in their stores fresh everyday.

The question the industry needs to ask itself is this: "If you have a government that has failed to demonstrate any concrete, positive action for the industry (dairy or others) just what will it take to make them pay attention?"

All the organizations I checked agree that the real power is in the hands of the consumer (public).

It is time someone sat down and put together something for them!!

There are many, many ways to get that to them but if it is NOT in a form they understand and can relate to, the message will be lost.

Supply management and agriculture in this country have struggled for years to mobilize their public. Most of the time it is the WTO and pushing the government of the day, that is the focus.

The industry's biggest challenge to do this would be to agree on the message. If it is the Green Label for "Grown in Canada", all the presentations in the world will not lead to success if the public is not educated about it and brought on board in a big way.

So how about it guys..... let's get going!

Nov 11, 2007

In Flanders Fields the cannons boom,

And fitful flashes light the gloom;

While up above, like eagles, fly

The fierce destroyers of the sky;

With stains the earth wherein you lie

Is redder than the poppy bloom,

In Flanders Fields.

Sleep on, ye brave! The shrieking shell,

The quaking trench, the startling yell,

The fury of the battle hell

Shall wake you not, for all is well;

Sleep peacefully, for all is well.

Your flaming torch aloft we bear,

With burning heart and oath we swear

To keep the faith, to fight it through,

To crush the foe, or sleep with you,

In Flanders Fields.

~~By J.A. Armstrong.~~

Follow this link for a look at last year's Rememberance Day Tribute.

A Watershed Moment??

On CTV National news last night a segment of W-5's season opener: "Safe to Eat?", was aired as 'news'. Hot diggity.. maybe now the government will pay attention.

So, just for fun I visited our friendly neighbourhood CTV W-5 sites and CBC Marketplace to see what has been happening since both these shows aired.

Certainly the CBC site has more to offer in visible feedback from the consumers who viewed the show. Comments on the site are growing by leaps and bounds. Most consumers are shocked. Many seem to view to current state of affairs on "Made in Canada" as a government betrayal of a public trust!! Hmmmm. This sounds promising.

The comments do cover a wide range of thoughts on the issue, from alternate strategies to protect themselves to complaints about the choice of food retailers and processors. All of them are wonderfully illuminating.

Taken together, they point to the massive disconnect the public has with the source of their food. This is not their fault. The struggles farmers have had with WTO policies and the results, processors and their bottom lines and a lot of other stuff, just isn't 'out there'. If it does hit the media, few make the connection to themselves and their futures or their food. They just don't have enough information to do that.

Agriculture must help them understand what the risks are, what is going on out there and what we might need to do to 'fix' this current state of affairs. But if they come up with something, it must get media exposure. Somehow, it is to be hoped that their messages are heard.

CBC's Marketplace, Too?!

While the buzz about the up-coming show for W-5 has been spinning out there in Internet land, this came back in!

CBC's Marketplace did a show this week too! Aired on Wednesday evening they deal with the Made in Canada label and consumer's feelings both before and after their investigation. The headline reads: It says "Product of Canada" on the package, but the food is really from China. Or New Zealand. Or...

CBC also has extensive written information on how to ensure you really get domestic food AND a comments section that is quite revealing. If you have Facebook connections DO pass this around. As consumers we need to know and be educated about this farce in labelling.

Two networks on the same topic on investigative shows in ONE week. WOW!!!!