Local Milk ??

The Canadian consumer is upset but they are not screaming at their MP's or sending volumes of letters. This would be a helpful response for the farm industry in this county. It might wake legislators up. However, don't hold your breath.

Instead, busy consumers are doing other things to protect themselves from the onslaught of imported foods. They are freezing fresh vegetables they bought this season from markets and stores, that they know are local/regionally sourced. Fruit cellars and root cellars are topics of interest again. The Local food movement is growing by leaps and bounds.

So what about milk?

In discussion with just about anyone who supports local food movements it becomes very clear they have no idea how milk and milk products are supplied to plants in this province. They also don't seem to realize that the farm down the road is the supplier of their product and his milk could go to any of those plants.

According to Dairy Farmers of Ontario, this province has 76 milk processors. They list 10 of the largest and most well know on their links page. Why not on their "Comsumer page" too?

Somehow though, the dis-connect between even dairy farmers and consumers remains. The average guy is just not going to go looking for this info. They assume 'organic' is local, because for decades it was!

For the rest of the ag industry, less well funded and less focused on this issue, virtually NO information is getting to THEIR consumers about the issues in their industry that they need the buying public to understand.

Farmers are in despair and consumers are looking for local solutions. Meanwhile the largest, most efficient distributor of food products (the food retailers), is bringing food into their stores that I and many other consumers do not want!!!

It is in with-in the power of farmers to act. It will not be cheap. The buying public MUST find out what is going on. For many of them the major source of their information is the local media.

If newspapers and television will not provide the public with the information they need, then farmers and their organizations need to do much, much more to solve this problem.

A 'Grown in Canada' label is a good thing for us all. However, without pressure from the public, this is a slow road to salvation and I don't believe we have the luxury of time on our side.

Farmers and their organizations have all the information the public needs. They need to share it.