This Saturday evening, CTV's W5 has it's season opener. They have been advertising it all week. The topic should have every farmer in the country glued to the set. 'Safe to Eat?' should wake up and help to educate consumers. From talking to many of them I know that the average shopper still doesn't understand how little protection they have or how exposed they are by the inadequacies of the "Made in Canada" label.
The missing backbone in the "Made in Canada" legislation has also exposed many of our domestic farmers to ruin as processors take advantage of the "holes" in the labelling guidelines that allow them to import vast quantities of cheap food, simply to re-package it. The poor consumer thinks they are being protected by our pitiful "Made in Canada" label.
I can hardly believe that someone has finally picked up this issue. So far, mainstream media has skated around the edges of this one.
Farmers are being handed a prime time springboard and they better be prepared to leap!
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The Canadian Federation of Agriculture (www.cfafca.ca) is getting ready to spring in to action, if you were curious. Stay tuned, but you'll see a new project rollout in the next few days dealing with this exact issue. The project will create a "Grown in Canada" logo, providing consumers with the information necessary determine where their food was actually grown. The project has been in the works for a while now, but there will be something tangible for Canadian consumers very soon.
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