I have been raving on this site for a while about the 'local' food movement, about the concerns consumers have over the source of their food and the profile the pet food poisoning has provided. I even pointed out that consumers don't spend time complaining about these issues to food stores. They don't have the time and they don't know who to complain to.
The signs are there, the big boys are nervous. Some smart cookie is starting to think about some of the ramifications of all of this stuff. Farmers better start pushing them even harder. They can't forget frozen foods or meats! What about milk products? Shouldn't they be under this 'banner' too?
I hope someone is paying attention out there.-CG
Loblaw Loves Local!
“Ontario Grown – Picked at its Peak” Produce Program arriving in Ontario Stores Today
Brampton, ON – July 28, 2007 – Leading the growing movement towards buying local and satisfying consumer demand when it comes to sourcing food, Loblaw Companies is proud to launch its “Ontario Grown- Picked at its Peak” produce program across all Ontario Loblaws, Fortinos, Zehrs, Valu-Mart and Your Independent Grocer stores.
Loblaw Companies are avid supporters of Ontario grown produce! Shoppers will find stores overflowing with large selections of farm-fresh produce. The vibrant colours, freshness and mouthwatering taste pops during peak season. Loblaw works closely with farmers in maintaining high standards of excellence to ensure consumers get the freshest and most flavourful fruits and vegetables possible. “Ontario Grown – Picked at its Peak” produce program will have a positive impact on local economies and help revive and support Ontario’s family farms. Loblaws Companies is committed to this relationship – to consumers and to farmers!
Arriving today, shoppers can look for special “Ontario Grown – Picked at its Peak” signage and farmers market displays in produce departments. To learn more about farmer families, food guides, recipes and produce specials visit: www.loblaws.ca, www.fortinos.ca, www.zehrs.ca, www.valumart.ca, www.yourindependentgrocer.ca.
About Loblaw Companies Limited
“Ontario Grown – Picked at its Peak” Produce Program arriving in Ontario Stores Today
Brampton, ON – July 28, 2007 – Leading the growing movement towards buying local and satisfying consumer demand when it comes to sourcing food, Loblaw Companies is proud to launch its “Ontario Grown- Picked at its Peak” produce program across all Ontario Loblaws, Fortinos, Zehrs, Valu-Mart and Your Independent Grocer stores.
Loblaw Companies are avid supporters of Ontario grown produce! Shoppers will find stores overflowing with large selections of farm-fresh produce. The vibrant colours, freshness and mouthwatering taste pops during peak season. Loblaw works closely with farmers in maintaining high standards of excellence to ensure consumers get the freshest and most flavourful fruits and vegetables possible. “Ontario Grown – Picked at its Peak” produce program will have a positive impact on local economies and help revive and support Ontario’s family farms. Loblaws Companies is committed to this relationship – to consumers and to farmers!
Arriving today, shoppers can look for special “Ontario Grown – Picked at its Peak” signage and farmers market displays in produce departments. To learn more about farmer families, food guides, recipes and produce specials visit: www.loblaws.ca, www.fortinos.ca, www.zehrs.ca, www.valumart.ca, www.yourindependentgrocer.ca.
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services. Through its various operating banners, Loblaw is committed to providing Canadians with a one-stop destination in meeting their food and everyday household needs. This goal is pursued through a portfolio of store formats across the country. It also offers one of Canada's strongest control label programs, including the unique President's Choice® and no name® brands. Loblaw is one of the largest private-sector employers in Canada, employing over 139,000 full-time and part-time employees.
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For more information or to arrange an interview with a spokesperson, please contact:
David Primorac
Director, PR Formats
Loblaw Companies Limited
Office: 905-459-2500 ext. 3634
david.primorac@loblaw.ca
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For more information or to arrange an interview with a spokesperson, please contact:
David Primorac
Director, PR Formats
Loblaw Companies Limited
Office: 905-459-2500 ext. 3634
david.primorac@loblaw.ca
1 comment:
I think that we need a reality check. We the consumer have caused the problem. We have the Walmart mentality, where we want everything at the cheapest price no matter what it took from factory/field to sales floor.
We are the problem. We are the ones who look at the price tag and not the 'Made In ______' label.
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