The July issue of the (Ontario) Milk Producer had a lengthy article that all of us should be paying a lot of attention to. Entitled: "CLA:milk's emerging miracle fat" , it is full of information about Conjugated linoleic acid ( CLA) , the CLA Network, some of the research results and the many modern health ills that CLA may be able to defeat. The dairy industry is to be commended for their assistance in forming this collaborative network of scientists and research. As the article mentions, Health Canada is notoriously slow in allowing health claims for food products. Having a large body of science and research in one place, should improve the odds, when the time is right. A large clinical trial in the human population is likely the next step, if the industry wants the word to get out to the public.
Witness the explosive results from Vitamin D research results, earlier this year. Before Health Canada could act, the Canadian Cancer Society,was already advocating its increased usage for the public! If the industry is really lucky, the same result could happen with CLA. Having the best information and removing the 'saturated fat' stigma from my favourite food group, will result in better information to the public about the value of dietary dairy fat.
From the CLA Network website:
Health sells, but who's buying?
February 12, 2007
Consumer survey gauges prospects for CLA-enriched dairy products.
Faster than you can say Omega 3, specialty dairy products that showcase nutritional content and health benefits are rapidly becoming the major drivers of growth in the dairy sector.
Conjugated linoleic acid (CLA) is one of the latest and arguably the most promising dairy component to show potential in this area. But with a complex and ever-shifting environment of consumer attitudes regarding health value, the success of potential CLA-enriched dairy products will depend heavily on understanding the customer.
Conjugated linoleic acid (CLA) is one of the latest and arguably the most promising dairy component to show potential in this area. But with a complex and ever-shifting environment of consumer attitudes regarding health value, the success of potential CLA-enriched dairy products will depend heavily on understanding the customer.
To help kick-start that process, the CLA Network conducted a major telephone survey of consumers in Alberta and British Columbia. The survey was designed not only to gauge potential attitudes and acceptance of CLA-enriched products, but to unveil consumer perceptions that can assist in the development of successful marketing strategies.
CG
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